3Rs logo on post it note

The framework that helps business owners create financial independence.

What are the 3Rs?

We’ve worked with business owners for over three decades and believe the 3Rs Framework can help you with your financial decisions – both for your business but also for yourself — to create and manage your financial freedom.

The concept of the 3Rs analysis is simple. The 3Rs is a profit paradigm for owners to use in their business, with the goal to achieve personal financial freedom from their business. For every dollar of profit generated by a business, you (as owner) have three choices: Reward, Reinvest, Repurpose.

Reward
Reward yourself with a paycheck.

Your emphasis on Reward at any point in time depends on your risk appetite, immediate financial obligations, and long-term goals.

Reinvest
Reinvest in growing the business.

Reinvest tends to your business needs and goals by taking profits and plowing them back into the business.

repurpose
Repurpose into an outside investment.

Repurpose can potentially improve your cash cushion and diversify your wealth. It’s one step forward to financial security.

What’s the Process?

To build your custom plan we begin a process with your journey at the heart of it. It’s important that you see yourself at the center of the plan – your goals and your story will be the most impactful step in shaping your plan.

  • 1

    First, we’ll build and clarify Your Narrative. This sets the vision for success, exit and value creation; all rooted in the values and principles important to you.

  • 2

    Next, we’ll help assess and prioritize Your Risk. We’ll look from both the perspective of your business and for you personally, to uncover possible gaps in alignment.

  • 3

    Lastly, we’ll create Your Dynamic Plan, rooted in the strategic direction of your business; and with recommendations about reinvesting in the business and creating diversified personal wealth.

Narrative - Risk - Dynamic Plan
Your Narrative, Risks and Allocations
Report and Verify
Adapt and Adjust

The 3Rs™ Process: Dynamic & Accountable

Our process is designed to be dynamic and responsive. Once we complete discovery and set the course, we build check points going forward for accountability and real-time adjustments.

  • What level of independence do you have from the business?
  • How do you define business success?
  • What is your growth plan? How much capital is required?
  • How should you balance income, reinvestment, and diversification?
  • What is your exit strategy?
  • What could your business be worth?
  • What are your business risks?