Ep 11: Reinventing an Iconic Brand with Stephanie Stuckey

By Published On: August 8, 2023Categories: Podcast1.3 min read

Stephanie Stuckey, the CEO of Stuckey’s Corporation, breathes new life into the brand that she refers to as an 87-year-old start-up. After a 10-year career as a lawyer and politician, Stephanie followed her heart back to her family’s roots and acquired her grandfather’s business, which had spent years under corporate ownership. Throughout this episode, Stephanie shares her journey of rebuilding the brand, showcasing the incredible success she has achieved within just three years.

Listen in as Stephanie reveals her unique approach to turning negative feedback into a positive force, emphasizing the importance of fostering emotional connections among team members and customers alike. You will learn how she has transformed scarcity into a catalyst for innovation, as well as the significance of cultivating key skill sets, approaching negative feedback with an open mindset, and crafting a compelling brand story.

What You’ll Learn:

  • What prepared Stephanie for the purchase of her grandfather’s company.
  • The importance of building a strong team.
  • How to handle negative feedback.
  • The importance of knowing your brand story.
  • Why it is essential to create a succession plan for your business.
  • The value in being persistent in your business.

Ideas Worth Sharing:

  • “Approach negative feedback with an open mindset because, a lot of times, what you had in mind isn’t the right solution.” – Stephanie Stuckey
  • “If you don’t think about succession planning, it is at your own risk.” – Stephanie Stuckey
  • “Circumstances change. So you have to be willing to pivot in business.” – Stephanie Stuckey


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